Kids have become one of the most important customer segments that are being given a lot of importance by companies. Wherever these children go, their senses are being bombarded by interesting and funny advertisements. Every where, they can see something or the other being marketed. Since this is a very impressionable age, they get caught in the frenzy of information overloading done in these marketing campaigns and fell under its spell. Advertisements can be seen on TV, listened on radio and seen on Internet. Moreover, even when going to the schools, they can see advertisements everywhere, on buses, hoardings, even magazines. It has been estimated that advertisements targeting children will exceed $ 15 billion annually. Food advertisements are frequently seen focus on breakfast cereals, fast food, candies, lollies, snacks and many food items. Nowhere in these advertisements, is calories intake per grams or nutritional value of these food items mentioned. Many of the food items are high in salt, sugar, fat and all in all they are inadequate from nutrition point of view.
Marketing agencies are trying to establish loyalty about brands right from the childhood. Slowly and gradually, the brand loyalty gets instilled among kids. Marketers also make use of popular characters like Blues Clues, Dora the Explorer, and many other characters that have quite an impact on the young impressionable minds of young kids. Whichever food has been marketed using a popular character, kids seem to hawk on those food items. Products meant for adults are also sold in the market by using the guise of cartoon characters like Barbie XXX or Play Doh. These are actually junk foods offered to the kids in disguised advertisements. Kids being kids get enthralled by these flashy advertisements and they want to buy them at any cost. Parents with little time and patience willingly give in to the tantrums of the kids and thus such junk foods find place in several households. Studies conducted in this area offer alarming statistics wherein it was found that kids gorging on these food items became unusually obese and developed a wide range of ailments.
Food for kids media is an interesting initiative wherein a lot of content on healthy and nutritious diet has been shared. Not only parents but even kids going through this interesting content come to know more about balanced diet and its advantages. Yum Yum kids offer interesting facts about certain recipes and how to make them yummy. This way, children can enjoy yummy food that too with healthy nutrients packed in it. This way, children are able to relish their favourite recipes with goodness of nature in the form of necessary minerals and vitamins in them.
For further detail about Yum Yum Kids and Food for Kids Media please visit the website.
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